Wildlife Zoo & Aquarium
In creating the strategy for this unique zoo it’s important to note that it is located in Phoenix, Arizona, making it the only Zoo & Aquarium combination between San Diego and Albuquerque. The logo illustrates the two-nature aspect of the zoo – the zoo and the aquarium.
In my ads, I wanted to let the animals speak for themselves, so I did and wrote the copy in the animal’s voice. The combination of coloring and design choice make the animals pop out of the frame to highlight how close you can get to the wild life.