Are you ready for an adrenaline rush? Airgo is a fictitious skydiving chain located in many cities across the Southern and Southwestern US, with its corporate office in Scottsdale, AZ.
The design of the logo is meant to represent the colors of the sun and sky while the sweeping shape of the parachute adds a fun bit to the piece. In the ads I wanted to create the feel of skydiving, the excitement, the rush, while associating it with the familiar aspect of flying, but with a twist. Skydiving is a unique sport so I created a unique campaign for it. Creating pieces that would highlight the important part of the company, the experience. Because with Airgo, there is no living life on the ground.