The design of the logo is meant to represent the colors of the sun and sky while the sweeping shape of the parachute adds a fun bit to the piece. In the ads I wanted to create the feel of skydiving, the excitement, the rush, while associating it with the familiar aspect of flying, but with a twist. Skydiving is a unique sport so I created a unique campaign for it. Creating pieces that would highlight the important part of the company, the experience. Because with Airgo, there is no living life on the ground.