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Oxbow asked us to update the packaging we had done for them a few years prior, using their new logo. Using the new direction they were going in, and the new packaging for their food items, I designed this look for their Rabbit Home Packaging. Rather than play off their farm & agriculture look, I used a indoor setting with somewhat rustic wood floors to create the feeling of a country home. From there it was more about simplifying the rest of the packaging, removing gradients, making circle call-outs into rectangles, so that the rabbit home and the rabbit itself stood out.