I created Film Street as a drive-in movie chain that would try to bring back the nostalgic fun of drive-in move theaters of the past but with 21st century updates like a smartphone app. You download their app to find theater locations, purchase tickets, and even listen to the movie on your phone. You don’t even have to sit inside your car to enjoy the movie, just use your smart phone.
My idea with the whole company was to use the look of that era when drive-ins were popular and put a modern spin on it. So you have a familiar shape like the Route 66 shield, with modern colors. With my creation of the company and the logo it was important to create a brand guidelines booklet to highlight what you could and could not do with the logo, colors, fonts, uniforms, etc.