Casalinga
Casalinga is an idea born from the markets of Italy. I wanted to make a high-end boutique grocery store, like World Foods or Trader Joes, that was marketed on the idea of offering home-cooked Italian food and products like you would find in the public markets of Italy.
Using olives, an important ingredient in Italian cooking, and shades of green I designed a logo that reflected the higher level of service you would expect from a boutique grocery store, but with an Italian flare. Casalinga is home cooking, the Italian way.